Terms and Conditions





Thank you for using www.linksoflondon.com (the 'site').  These terms and conditions govern your use of the site and purchase of goods and services from the site. You will also find information on orders and returns, your privacy and your security on other pages of the site and these pages shall be incorporated into these terms and conditions. If you have any questions, please contact us by using the "contact us" form.  In these terms and conditions, "we", "us", "our" and Links of London means Linksoflondon.com Limited. 

Please read these terms and conditions carefully before using the site. By accessing the site and/or placing an order, you signify your agreement to be bound by these conditions and you consent to us using your information in accordance with our privacy policy . If you do not accept these terms, do not use the site. 

You must be 18 years of age or older to purchase goods from the site.  If you are under 18, you may use the site only with the involvement of a parent or guardian.  Your use of and registration on the site is void where prohibited.

Complete satisfaction promise

Links of London has as its priority your total satisfaction with our products and services. In the unlikely event that you are unhappy with your purchase, please notify us by writing to Customer care, 535 Madison Avenue New York, NY 10022.

E-mailing us at customercare@linksoflondon.com or calling us on 1-888-295-4657 within 28 days and return the items to us as soon as possible, with their security tag intact, their original packaging, and proof of purchase or gift certificate and we will be happy to exchange or refund.  You have a legal obligation to take reasonable care of the goods when they are in your possession.  Our returns policy does not apply to defective or damaged items or items sent to you in error, which are dealt with separately in the "Defective and damaged items" section below. 

For hygiene reasons we cannot exchange or refund earrings, unless they are defective or faulty. Items bought in our Sale are FINAL SALE and cannot be returned.  Items on promotion will not be refunded if returned after the 14 day cooling off period, but can be exchanged within the promotional period. Regrettably, items engraved or soldered cannot be refunded unless they are defective or faulty.


Delivery and customs

Please see our "delivery" page for information on timings and costs of shipping.  We will use our reasonable methods to deliver the goods or services within the times indicated.  However, where delivery times and dates are given, they are for general guidance only and we will not be held liable for late delivery of goods caused by circumstances beyond our reasonable control. 

We shall attempt to deliver the goods to the address you specify for delivery, or if none, to the credit card address you supply.  You are responsible for making arrangements to receive the goods and if the goods are held at the post office or other delivery company's depot because no one was available when the goods were delivered then it is your responsibility to swiftly collect the goods.  It is important that the addresses supplied by you to us are accurate. 

Please note that we are currently not able to deliver to P.O. Boxes or military bases. 

To give you a more straightforward service, the prices you pay includes any duties or taxes applicable to the USA, Canada, UK and the remainder of the European Union, which we will settle on your behalf. If duty rates change, we reserve the right to charge extra or not to supply. It may not be possible for us to deliver to some countries, if an order is received with a delivery address outside the territories stated, you will be contacted by our customer service centre. 

**Please note that any duty and/or administration charges incurred by your parcel being delivered overseas will need to be settled by you as Links of London will not be held liable for these.

***Please note if this is your first order being placed on our website, for security reasons your order can only be delivered to your billing address where your credit/debit card is registered

Engraving, soldering and repairs service

We offer both hand and machine engraving on specific products and also soldering of charms on selected bracelets and necklaces. Both services take an additional 5 working days excluding delivery.  
For more information, please call one of our customer service advisers on 1-888-295-4657.
Our items are manufactured to a very high quality.  However, should you require it, we offer a repairs service.
For more information on the price and timings of this service, please call one of our customer service advisers on 1-888-295-4657 or visit one of our stores.

We only offer our engraving, soldering and repairs service for items that you purchase from us.


Our standards

All of our jewellery is hand polished and finished.  Sterling silver is used as standard except where specified and all our gold is 18 carat.  All diamonds and precious stones are hand selected for purity and colour.  For 18 carat jewellery we only use GVS1 diamonds which are described as "Fine White" in appearance.  Diamond weights quoted are the average carat weight per piece or pair in the case of earrings or set, unless stated otherwise and this weight can fluctuate up and down slightly.

For every item containing multiple diamonds, we list the average weight.  Where Links of London state the total diamond carat weight, this may vary plus or minus 0.05 carats from the weight stated.   Links of London is committed to offering high-quality diamonds.  We share the public's concern regarding conflict diamonds and we only purchase diamonds which comply completely with the Kimberley Process requirements. Please see ‘our materials’ for more information.

Making Returns

In the unlikely event that you are unhappy with your purchase, you can return item(s) within 28 days of purchase. They need to be returned with their security tag, their original packaging and dispatch note and we will be happy to refund your order.

Please note, if an exchange is required, your order will need to be refunded and a new order will be placed. Please contact our Customer Service Team and they'll be happy to help you with this.

Alternatively, you can return your item to one of our standalone stores for an exchange or refund.

Regrettably, items engraved, embossed or soldered cannot be refunded unless they are defective or faulty.

For hygiene reasons we cannot exchange or refund earrings, unless they are defective or faulty.

Pack the items back in the parcel, include the paperwork and send it back to:
Links of London
Returns Department
535 Madison Avenue New York, NY 10022.

Tel: 1-888-295-4657

We highly recommend that you send your order back to us via royal mail's special delivery service for security purposes. We cannot accept responsiblity for parcels lost in transit. For all returns, except where the item is faulty or dispatched in error by us, you will be required to arrange and pay for the return of the products to us.

A prompt refund of the price of the goods will be issued once all the information referred to above is received. The credit card used for the original purchase will be credited with the original price. If there are any problems with your refund, a member of our customer care team will contact you.
Contract for sale or services

The description of the goods, services, price, currency, taxes and delivery costs are set out on the order page.  The advertising of products and services on this site is an 'invitation to treat'. That means your order is an offer and no contract of sale is formed between you and Links of London until you receive the 'confirmation of order' email.  Orders shall be accepted at our sole discretion but are normally accepted once credit card authorization has been confirmed, the order reflects current pricing, stock levels have been checked or in the case of services we can offer the service you require.  Once we accept your order, you shall pay the price for the goods or services plus taxes and delivery and other costs specified on the order page and we shall charge your account for payment.  Please keep your "confirmation of order" e-mail for your records.
In exceptional circumstances, if we are not able to fulfil an order we have accepted, your credit card will be re-credited with the original price and we will notify you by email. In no circumstances will we be liable to you for any additional amounts.

These terms and conditions cannot be varied except by changes made by Links of London on the site, which we may make from time to time. Proposed changes to the terms and conditions will be notified to you by e-mail or flagged for your attention when you log onto the site for a new session.  Your continued use of the site after such notification shall be taken as your full acceptance of such changes.  You will only own the goods you purchase once they have been successfully delivered and when we have received cleared payment for them in full.  Until that time we will retain title to the goods.  Goods supplied are not for resale.

**Please note if this is your first order being placed on our website, for security reasons your order can only be delivered to your billing address where your credit/debit card is registered

Cancellations and exchanges

If you realise you have made a mistake and want to cancel your order, please contact us as soon as possible. Since we ship quickly, it may not be possible to stop your order so please follow the instructions for 'Making Returns' in those instances.  Please follow these instructions for exchanges as well. It will be faster to re-order a product rather than send it back for an exchange, so please follow the above instructions while you order the product you would like instead. We realise this means two transactions on your credit card but feel it is faster for you to get the product you would like.

If we are providing repair or engraving services we cannot cancel your order if we have already started the work.

Defective and damaged items

Should you receive an item you have ordered that is defective, damaged or not what you ordered, please contact us as soon as possible. Our personal shopping consultants will help you resolve any issues as quickly as possible by delivering another item, replacing your order or refunding the amount paid.
Customer care and call centre hours

If you need assistance for any reason, please contact us at customercare@linksoflondon.com

Representatives are available 9:00am to 5:00pm (GMT/BST) Monday to Friday. Our customer care number is 1-888-295-4657.

We accept VISA, MasterCard, American Express (Amex) and Paypal.

To securely receive your payments over the Internet we use Secure Sockets Layer (SSL) technology, which is the standard Internet practice and means your details are protected. You can see that you are in a secure environment through the 'padlock' symbol on Microsoft Internet Explorer or 'key' symbol on Netscape Navigator. SSL works with Microsoft Internet Explorer version 3.0 and later versions/ Netscape Browser versions 2.0 and later versions. We feel it's important to have this level of security available, so anyone using lower version browsers should contact us by phone to place an order.
Please don't try to send orders via email, as we cannot guarantee any secure transmission of details. We will take all reasonable care to keep your order secure, but in the absence of our sole negligence we cannot be held liable for any loss you may suffer if a third party obtains unauthorised access to any data (including credit and account details) you provide when accessing or ordering from the site.  If you're still worried about security over the Internet, then please contact us by phone.

Disclaimer and Liability

We reserve the right to change, modify, substitute or remove without notice any information on the site from time to time.  We will endeavour to ensure that all descriptions and illustrations of the items on the site or in our catalogue or otherwise provided to you by us are accurate but there may be slight variations due to print and publishing limitations.  Links of London work to keep the site up to date but cannot guarantee that this site and its contents are completely free of technical errors, viruses or anything else that may have a harmful effect on any technology.  We will endeavor to allow uninterrupted access to the site but access may be suspended, restricted or terminated at any time.  By using this site, you acknowledge that you assume full responsibility for all costs associated with all necessary servicing or repairs of any equipment you use in connection with this site.

In no event shall we be liable for any indirect loss, consequential loss, loss of profit, data, revenue, business opportunity, anticipated savings, goodwill or reputation whether in contract, tort or otherwise arising out of or in connection with the terms and conditions or use of the site save where such liability cannot be excluded by law.

You must use the site for lawful purposes only.  If we allow you to register with us you are fully responsible and liable for all access made to the site using any password or user name that you register with us.  You should keep such passwords and user names confidential at all times.

If you are not satisfied with the site, then please email us with your comments.
If you have a valid claim in respect of any of the goods which is based on any defect in the quality or condition of the goods, we shall be entitled to replace the goods (or the faulty part in question) free of charge or, at our sole discretion, refund to you the price of the goods (or a proportionate part of the price).

If you have a valid claim based on the quality of any repairs we make to your goods, then we shall be entitled to rectify the defect free of charge or, at our sole discretion refund to you the price for the repair of the goods. We are not responsible for damage to items before the jewellery was in our possession or for any sentimental or other unknown value of the items.

We will not be liable for loss of or damage to any item left for repair which you do not reclaim within 6 calendar months, or for the receipt for the item if it has been lost or cannot be produced.

To the maximum extent permitted by law, our liability to you in connection with any claim or series of connected claims under these terms and conditions shall not exceed $1,000 or the value of the goods to which a claim is relevant, whichever is the greater.

Notwithstanding anything else in these terms and conditions, we do not exclude or limit our liability in respect of death or personal injury caused by our negligence or for fraud or fraudulent misrepresentation.

These terms and conditions do not affect your statutory rights (if appropriate) as a consumer.

We shall not be liable to you or in breach of these terms and conditions for delay or failure to perform if the delay or failure is due to a cause beyond our reasonable control.

In the case of repairs and engraving we strongly advise that you maintain adequate insurance for your jewellery while it is in our possession.


Links of London cannot be held liable for any product that has been repaired or modified by a third party repairer.

Customer responsibility

Links of London cannot guarantee that the sale and delivery of its goods to your particular country or location is permissible, so please be aware of your own geographic import restrictions.

This site and its contents will not constitute the basis for any contractual commitment between Links of London and any prospective customer in any jurisdiction in which the solicitation of interest or the offering of or sale of products by Links of London would contravene any applicable local, regional or national legislation. No prospective customer should seek to make any order through the site from jurisdictions in which it would be illegal for Links of London to sell products.

Legal Governance

Your use of this site and any contract between you and Links of London for the sale of products shall be governed by and shall be construed in accordance with the laws of England and Wales and shall be subject to the non-exclusive jurisdiction of the Courts of England and Wales. If any provision of these terms and conditions shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these terms and conditions and shall not affect the validity or enforceability of any remaining provisions. If we fail to enforce a right under these terms and conditions, that failure will not prevent us from enforcing other rights, or the same type of right on a later occasion.

Unless otherwise stated in these terms and conditions, no part of these terms and conditions are enforceable by anyone who is not a party to them, pursuant to the Contracts (Rights of Third Parties) Act 1999.

Company Details

Links (London) Limited, Links of London (International) Limited, LinksofLondon.com Limited are companies registered in England and Wales under GB 681 4718 17 and whose registered office is at 7 Guildford Industrial Estate, Deacon Field, Guildford, Surrey GU2 8YT and who all trade under the name "Links of London". The VAT registration number for Links (London) Limited is GB 681 4718 17.

Copyright and other rights

All materials, including images, illustrations, designs, site layout, photographs, written and other text or script that are part of this site together with all software compilations, underlying source code and software in the site are protected by copyright, trade mark, design right, and/or other worldwide intellectual property rights and are owned or controlled by or licensed to Links of London.  All rights are reserved.

The contents of the site and the site as a whole are intended solely for personal, non-commercial use. You may download or make a single copy of the contents and other downloadable materials displayed on the site for the sole purpose of placing an order with Links of London or using the site as a shopping resource. No right, title or interest in any downloaded materials or software is transferred to you as a result of any such downloading or copying. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of, or exploit in any way, in whole or in part, any of the contents, the site, or any related software without our express prior written permission.

Sale - Terms and Conditions

Goods offered at sale price on the site may have been on sale in another Links of London store at the higher price for a period of no less than 28 days.

Items bought in our Sale will not be refunded, but items bought on promotion can be exchanged or refunded within the 28 day window.

Promotions - Terms and Conditions

VIP sale Terms & Conditions


Selected products are featured in the sale while stocks last. The sale is not live in Links of London standalone stores, concessions, airports or outlets. Sale goods cannot be refunded or exchanged in-store. Promotional voucher codes such as the newsletter sign up discount cannot be used with any discounted items in this sale except with the free delivery offer on the US website. All sale items are FINAL SALE.  If an item is faulty, the normal procedures apply to Sale goods. Links of London reserves the right to alter, amend or foreclose the Sale and associated promotions without prior notice in the event that unforeseen circumstances make this unavoidable.

Goods offered at the promotional price on the site have been on sale in either another Links of London store or on the site at the higher price for a period of no less than 28 days.


These items are only available for customers residing in the US and Canada.

(August 2011)

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