Links of London Blog

Inside Links of London

Top 3 Reasons Why We Love Splendour

Splendour has arrived in blushing rose gold, just in time for spring and we’re falling hard for the rosy tones and dainty four-point stars. Let us count the ways that we love Splendour…

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The Essentials Collection

There is a new fashion hero in town that's going to feed your jewellery fix. Discover the latest covetable additions to our bestselling Essentials collection for effortless shine day or night.

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Introducing Splendour Collection

Introducing the highly anticipated Splendour Collection from Links Of London, boasting fine diamond encrusted yellow gold jewellery and delicate sterling silver pieces. Add a little sparkle to your day with the Splendour Collection.

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Gift Guides

May Birthday Gifts

Celebrate your loved ones May birthdays with the vibrant emerald birthstone and rose gold pieces to compliment the blooming floral shades. Read on to see our top picks for May birthday gifts.

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April Birthday Gifts

Diamonds are an April baby's best friend! This months diamond birthstone makes for the most luxurious of gifts for your loved ones. Read on for our top picks for the ladies in your life.

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Mum’s The Word – Mother’s Day Gifts

We like to celebrate our mum’s every day of the year, but on Mother’s Day give her something extra special to say thank you, for just being Mum.

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Style & Inspiration

Women Of Splendour

Alongside the launch of our Splendour collection we have launched the Women Of Splendour initiative to celebrate the achievements of inspiriational women in the UK. Read on to discover more about the initiative and how you can be part of it.

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Spell It Out With Alphabet Charms

Looking for a gift with a personal touch? Our selection of Sterling Silver, 18kt Yellow Gold Vermeil and Diamond Alphabet Charms make it easy to create a unique gift for that someone special.

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Watches: Time to Upgrade

A new season calls for a new watch! Step this way to discover our latest must-haves, including on-trend rose gold bracelet watches as well as classic monochrome designs.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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Our Guide to Birthstones

Light up her year with a gorgeous gift or add some sparkle to your own celebrations with our collection of the boldest and brightest birthstones.

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