Links of London Blog

Inside Links of London

The 2017 Royal Ascot Collection

We are proud to present our First Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britains most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colourful atmosphere of the race days.

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The 2017 Ascot Collection

Effortlessly finish your raceday ensembles with true Links of London flair, perfect for the Ascot and Royal Ascot.

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Ascot Competition

To celebrate the first year as an Official Licensee to Ascot and Royal Ascot, we're giving you the chance to try your luck for a chance to win a prize that will get you Ascot ready.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Gift Guides

Gifts For Her: Charms

There is no better gift than a thoughtfully-chosen charm. Designed to adorn a bracelet or neck chain, choose a Christmas charm for her decorated in diamonds or just delicately plain and simple.

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Personalised Gifts: Engraving

Create one of a kind style with our gifts designed to be engraved. Customise your bracelet, watch, pendant or charm with a thoughtful message that will show how much you care.

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Gifts For Her: Earrings

A pair of exquisite earrings should be at the top of any Christmas wish list. Covetable diamonds or classic pearl; unwrapping a pair on Christmas morning will leave her grinning from ear to ear.

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Style & Inspiration

Jewellery Box Essentials

Discover our top five jewellery box must-haves. From diamond jewellery to sophisticated timepieces your jewellery box should work double duty and have maximum impact.

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Stacks of Style: Layered Bangles

Create an effortless on-the-go stack with bold shapes from our bestselling bangles. You can mix textures and finishes alongside your everyday watch for a sophisticated, laid back look.

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Stacks of Style: Modern Texture

Creating the perfect bracelet stack has been at the forefront of trans-seasonal styling, so stack up your style points with a modern combination of textures and sophisticated designs.

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Jewellery Care & Materials

Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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Our Guide to Birthstones

Light up her year with a gorgeous gift or add some sparkle to your own celebrations with our collection of the boldest and brightest birthstones.

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