Links of London Blog

Gift Guides

February Birthday Gifts

Find the most thoughtful gift for your Aquarius and Pisces friends and family. With our birthstones and zodiac charms making it easy to make a personalised gift for your loved ones, we’ve got your February birthday gifts all wrapped up.

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Engraving For Valentine’s Day

Indulge them in something sentimental this Valentine’s Day with our free engraving service. Many of our charms, bracelets and necklaces can be engraved with a special message to make your gift even more treasured.

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Valentine's Gifting - We've Got You Covered

Does Valentine’s Day leave you in a panic? Don’t worry – We’ve got you covered. From sentimental gifts to big gestures that will blow her away, our guide to Valentine’s gifting is sure to bring you out of the dark.

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Inside Links of London

Introducing Splendour Collection

Introducing the highly anticipated Splendour Collection from Links Of London, boasting fine diamond encrusted yellow gold jewellery and delicate sterling silver pieces. This stunning collection was inspired by the breathtaking architecture of Westminster Abbey and the four-pointed star shape which can be seen as a recurrent pattern in the historic building. Add a little sparkle to your day with the Splendour Collection.

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The Timeless Choice

Our Timeless collection just got even more opulent with the arrival of highly anticipated newcomers featuring black sapphire embellishment and signature pieces made to engrave. These latest additions to our Timeless collection are designed to turn heads for all the right reasons.

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The Serpentine Collection

Perfect for high fashion parties and sophisticated dinners, our Serpentine gemstone jewellery collection oozes ultimate glamour combined with modern elegance. Explore unique designs and choose from stunning rose gold cuff bracelets to stand out sterling silver and black sapphire drop earrings.

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Style & Inspiration

Spell It Out With Alphabet Charms

Looking for a gift with a personal touch? Our selection of Sterling Silver, 18kt Yellow Gold Vermeil and Diamond Alphabet Charms make it easy to create a unique gift for that someone special.

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Watches: Time to Upgrade

A new season calls for a new watch! Step this way to discover our latest must-haves, including on-trend rose gold bracelet watches as well as classic monochrome designs.

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Jewellery Box Essentials

Discover our top five jewellery box must-haves. From diamond jewellery to sophisticated timepieces your jewellery box should work double duty and have maximum impact.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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Our Guide to Birthstones

Light up her year with a gorgeous gift or add some sparkle to your own celebrations with our collection of the boldest and brightest birthstones.

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