Inside Links of London

Behind The Scenes : Royal Ascot Collection 2018

Ever wondered how a Links of London campaign comes together? Go behind the scenes of our Royal Ascot 2018 shoot and discover where the design process begins.

The 2018 Ascot Collection

We are proud to present our second Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britains most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colourful atmosphere of the race days.

Top 3 Reasons Why We Love Splendour

Splendour has arrived in blushing rose gold, just in time for spring and we’re falling hard for the rosy tones and dainty four-point stars. Let us count the ways that we love Splendour…

The Essentials Collection

There is a new fashion hero in town that's going to feed your jewellery fix. Discover the latest covetable additions to our bestselling Essentials collection for effortless shine day or night.

Introducing Splendour Collection

Introducing the highly anticipated Splendour Collection from Links Of London, boasting fine diamond encrusted yellow gold jewellery and delicate sterling silver pieces. Add a little sparkle to your day with the Splendour Collection.