Links of London Blog

Inside Links of London

Timeless: Behind the Design

Every piece of our Timeless collection has been specially designed in London. Join us as our design team reveal the inspiration behind our eye-catching collection.

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The Timeless Choice

Our Timeless collection just got even more opulent with the arrival of highly anticipated newcomers featuring black sapphire embellishment and signature pieces made to engrave. These latest additions to our Timeless collection are designed to turn heads for all the right reasons.

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The Serpentine Collection

Perfect for high fashion parties and sophisticated dinners, our Serpentine gemstone jewellery collection oozes ultimate glamour combined with modern elegance. Explore unique designs and choose from stunning rose gold cuff bracelets to stand out sterling silver and black sapphire drop earrings.

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Gift Guides

Gift Guide: September Birthday Gifts

Calling all September birthday girls! It’s your time to shine. Discover our edit our must-have September gifts.

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Perfect Best Friend Gifts

Celebrate with your friend in style with our iconic Friendship bracelet. Whether you are looking for a birthday present or special thank you treat, we have created an edit of why these recognisable and fun designs are the perfect pick when choosing best friend gifts.

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Gifts For Her: Charms

There is no better gift than a thoughtfully-chosen charm. Designed to adorn a bracelet or neck chain, choose a Christmas charm for her decorated in diamonds or just delicately plain and simple.

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Style & Inspiration

How to Style Your Summer in the City

Spending your summer in London? Lucky you! Join us as we unveil our top five things to-do in the city we love and how to dress your jewellery for the occasion.

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Mixed Metals: Here To Stay

Say yes to luxe layering with our guide on how to achieve the perfect mixed metal look. As seen on catwalks around the world and snapped up by the style set, this jewellery trend is one with serious staying power.

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Jewellery Box Essentials

Discover our top five jewellery box must-haves. From diamond jewellery to sophisticated timepieces your jewellery box should work double duty and have maximum impact.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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Our Guide to Birthstones

Light up her year with a gorgeous gift or add some sparkle to your own celebrations with our collection of the boldest and brightest birthstones.

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