Links of London Blog

Inside Links of London

Behind The Scenes : Royal Ascot Collection 2018

Ever wondered how a Links of London campaign comes together? Go behind the scenes of our Royal Ascot 2018 shoot and discover where the design process begins.

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The 2018 Ascot Collection

We are proud to present our second Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britains most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colourful atmosphere of the race days.

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Top 3 Reasons Why We Love Splendour

Splendour has arrived in blushing rose gold, just in time for spring and we’re falling hard for the rosy tones and dainty four-point stars. Let us count the ways that we love Splendour…

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Gift Guides

May Birthday Gifts

Celebrate your loved ones May birthdays with the vibrant emerald birthstone and rose gold pieces to compliment the blooming floral shades. Read on to see our top picks for May birthday gifts.

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Bridesmaid Gift Ideas

They've been there with you every step of the way, now it’s time to treat them to a special thank you gift.

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Groomsmen Gift Ideas

Cufflinks or a sleek watch? Your groomsmen deserve a stylish gift they can wear beyond the big day.

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Style & Inspiration

Women Of Splendour

Alongside the launch of our Splendour collection we have launched the Women Of Splendour initiative to celebrate the achievements of inspiriational women in the UK. Read on to discover more about the initiative and how you can be part of it.

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The Bridal Style Guide

Still trying to decide what jewellery will compliment your style on your big day? Take a walk through our bridal suite of glamorous wedding jewellery for some inspiration. From classic silhouettes to princess styles, you’ll find a piece to suit any style or budget.

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Finishing Touches For Your Wedding

Got your venue, flowers and music sorted? Now it’s time to look to the final finishing touches. Get the insider track on what’s trending in weddings with our round up of our favourite customer creations across social media.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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Our Guide to Birthstones

Light up her year with a gorgeous gift or add some sparkle to your own celebrations with our collection of the boldest and brightest birthstones.

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