2012 Union Jack Keyring

Product Code: 4535.0326

At Links of London we are proud to have been selected to create the Official Jewellery Collection for the London 2012 Games. As London prepares to host the greatest sporting show on earth, the official collection celebrates the spirit, energy and buzz that are behind this once-in-a-lifetime event. To celebrate this fantastic new partnership we have designed an exciting collection called ‘Play’ to sit alongside our much-loved Sweetie and Friendship collections. Incorporating sterling silver and fresh, bright colours, we looked to London’s iconic landmarks and the Olympic sports for our inspiration. These playful jewellery pieces allow you to add an array of delicate heart, star and four leaf clover beads, and sports themed charms to bracelets and necklaces, giving you the chance to create your own London 2012 and Links of London story.