Iconic Sweetie and Friendship bracelets, and delicate 18ct gold chains.
Playful Sweetie rings, understated sterling silver designs and cocktail rings sprinkled with precious stones.
Create your own story with over 300 jewellery charms in sterling silver, 18ct gold and coloured enamel.
Masculine mechanisms and contemporary cufflinks injected with colour give our classic designs a modern twist.
Classic and contemporary styles, including our newest design Chicane that’s inspired by the aesthetics of vintage motor racing.
Woven Bracelets, chunky cord bracelets and solid cuffs create stylish jewellery for the modern man.
Links of London have collaborated with McLaren to design a collection of men's jewellery based on Formula 1 cars and racing. Designs feature carbon fiber and stainless steel.
Dog tags, pendants and chunky chains crafted from stainless steel and sterling silver give classic jewellery designs a contempary twist.
Robust ring designs crafted in gold, sterling silver and stainless steel make stylish accessories for the modern man.
Our classic range reinterpreted for the fashion-forward, whilst retaining the youthful spirit of Sweetie.
A new era of charms to celebrate your personal milestones and map a timeline of key moments.
Our firm fashion favourites; stack colours, glittering metallic threads and miniature skulls for impact.
Bubbles come together to create clusters or POP! leaving behind a delicate outline.
Bold domed shapes and natural stones create a classic, sophisticated collection with a dusting of topaz and diamond pavé.
Based on the ethos that certain designs are timeless and need not change with the seasons, our Essentials collection is a celebration of key classic styles that never age.
Sprinkling a little celestial magic, our new bracelet collection will take you to the moon and beyond. Stack them high for head-turning glamour!
Boasting a combination of engravable pendants, bracelets and rings, the Narrative collection is perfect for personalising with your own touch.
Recalling our philosophy “Love, London, Life”, three interlocking rings sit at the heart of the collection.
Combining classic sterling silver bracelets and necklaces with a sparkly rose gold web motifs. Choose from circular or heart shaped designs for double the love.
Our stunning Cubist collection features combinations of rose gold and sterling silver cubes for a truly stunning look ideal for everyday wear
Our stunning new Aurora collection features combinations of rose gold, gold vermeil and sterling silver for a truly stunning new look that will be sure to stay with you for a lifetime.
We asked a few of them to choose their favourite gold piece from our current range.
In the midst of the wedding season, don't forget to buy something special for those who make the top table.
Some of the UK’s top journalists choose their favourite charms and tell us why they’re so special.
Still not planned your summer holiday? We've teamed up with travel blogger, Bonnie Rakhit, to make sure your destination is hot and your accessories hotter.
Inspired by catwalk trends, we’ve re-launched our popular Friendship Bracelets in shades of gold.
From classic silhouettes to boho chic, browse our edit of jewellery to suit any bride’s style or budget.
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Telephone: 0844 477 0909
Mon-Fri: 09:00 - 18:00
Saturday: 09.30 - 17.30