Charms
Keepsakes and Charms
Every keepsake charm in the collection is designed to reveal the love, hopes, dreams and milestones which define us all. Whimsical and wondrous, commemorative and charismatic, every piece tells its own story.
Content:
Jewellery Online, Men's and Women's Jewellery, Gold Silver Jewellery
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What's New
- Women
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Bracelets
Iconic Sweetie and Friendship bracelets, and delicate 18ct gold chains.
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Rings
Playful Sweetie rings, understated sterling silver designs and cocktail rings sprinkled with precious stones.
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Charms
Create your own story with over 300 jewellery charms in sterling silver, 18ct gold and coloured enamel.
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Men-
Cufflinks
Masculine mechanisms and contemporary cufflinks injected with colour give our classic designs a modern twist.
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Watches
Classic and contemporary styles, including our newest design Chicane that’s inspired by the aesthetics of vintage motor racing.
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Bracelets
Woven Bracelets, chunky cord bracelets and solid cuffs create stylish jewellery for the modern man.
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McLaren
Links of London have collaborated with McLaren to design a collection of men's jewellery based on Formula 1 cars and racing. Designs feature carbon fiber and stainless steel.
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Necklaces
Dog tags, pendants and chunky chains crafted from stainless steel and sterling silver give classic jewellery designs a contempary twist.
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Rings
Robust ring designs crafted in gold, sterling silver and stainless steel make stylish accessories for the modern man.
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Children-
Jewellery
Links of London babies and children’s jewellery collection is just as desirable only smaller.
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Gifts
Celebrate special occasions with 18ct gold and sterling silver gifts designed just for children.
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Mr. Men
To celebrate the 40th anniversary of Britain’s most loved childrens’ characters, we have created an exclusive Mr. Men & Little Miss collection.
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Collections-
Sweetie
Our classic range reinterpreted for the fashion-forward, whilst retaining the youthful spirit of Sweetie.
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Keepsakes
A new era of charms to celebrate your personal milestones and map a timeline of key moments.
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Friendship
Our firm fashion favourites; stack colours, glittering metallic threads and miniature skulls for impact.
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Effervescence
Bubbles come together to create clusters or POP! leaving behind a delicate outline.
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Hope
Bold domed shapes and natural stones create a classic, sophisticated collection with a dusting of topaz and diamond pavé.
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Essentials
Based on the ethos that certain designs are timeless and need not change with the seasons, our Essentials collection is a celebration of key classic styles that never age.
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Entwine
Entwine dances to the urban beat of both the modern and romantic and is derived from strong twirling forms inspired by ribbons.
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Infinite Love
This timeless and elegant collection is inspired by everlasting love, union and commitment and features touches of diamond pavé and coloured stones.
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20/20
Recalling our philosophy “Love, London, Life”, three interlocking rings sit at the heart of the collection.
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Gifts
- Watches
Sale
- Showroom
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FEATURED COLLECTION
This month’s features collection showcases men’s and women’s watches, combining time and style together in key pieces for the Spring.
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WHAT WE'RE WEARING
Take a look at what we’re wearing, loving and wanting this month from our Head office and stores to the high street. See how we are teaming our must have items.
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IN THE PRESS
Keep up to date with Links of London's media coverage featured in supplements, papers and magazines. Have a browse through our library of press cuttings.
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FIND US