Press Releases

Official Jewellery Collection for London 2012

Links of London have designed a range of collections to celebrate the Games coming to the UK.
Alongside new versions of the iconic Sweetie and Friendship bracelets, we are delighted to announce a brand new collection for London 2012: Play. The collection embodies imaginative designs giving everyone the chance to create their own London 2012 and Links of London story.
The September media launch will be an opportunity for press to view the collections and meet face to face the Paralympic and Olympic ambassadors we have partnered with to exclusively promote the range.

Play
Create a whole new story with the wonderfully versatile Play collection. Thread beads and charms together to collect moments from your favourite London 2012 experience and capture a unique set of memories. The London 2012 colours feature in an array of delicate heart, star and four leaf clover beads whilst a selection of sports-themed charms allow for endless choices to “play” with. Each fastening allows you to clip on additional silver rope bracelets for an individual multi-layered look. With further beads in the range including Union Jacks and faceted spheres this collection is a fun and vibrant way to celebrate the Games.

Sweetie, Charms and Friendship
Synonymous with the Links of London brand, Sweetie and Friendship are given a London 2012 twist. The official London 2012 colours are seen in Sweetie stones and Friendship threads while a new family of charms represent many of the Olympic and Paralympic sports. Together with shooting stars, clovers and hearts, create a complete London 2012 charm bracelet or collect all the London 2012 Friendships to remember this unique event in British history. In additions to these collections we will be offering a host of precious metal gifts; key rings, trinket boxes, photo frames and cufflinks among other items. The Jewellery Collection of London 2012 will be available nationwide in Links of London stores and online at www.linksoflondon.com as well as selected stockists which include the official London 2012 outlet stores and www.london2012.com/shop.
For further information on the collections and our chosen Paralympic and Olympic ambassadors please contact the press office on: +44 (0)203 463 4000
The Official Jewellery Collection of London 2012 Launched by Links of London Sophie Barrett - Public Relations - Tel: 020 3463 4000 - Fax: 020 7730 9190 - Email: sophiebarrett@linksoflondon.co.uk Jamie Holloway - Public Relations - Tel: 020 3463 4000 - Fax: 020 7730 9190 - Email: jamieholloway@linksoflondon.co.uk linksoflondon.