About Us
At Links of London we understand that there are many reasons why we give jewellery; to show love, to make a statement, to treat ourselves, to mark a moment in time, to attract a lover, to share a secret, to forge a promise, to make a wish, to say thank you...
It’s about so much more than simple adornment; we create jewellery that makes connections. Links between people and places, moments and events, lovers and their feelings, individuality and self-expression; the special things that define us and bring us together.
The Links of London story begins with a thank you; a pair of fish-shaped cufflinks, specially made for a restaurant owner to give to loyal clients. The designs found their way to Harvey Nichols, whose customers loved them, bought them all and ordered more. That was in 1990, and while much has changed, you’ll find that we’re still true to the spirit of that early adventure.
From the fresh metropolitan feel of our Brit Lines collection to the candy-inspired classics of our Sweetie range, our jewellery all shares a distinctive approach. It’s inspired by our free-spirited vision of London as a buzzing melting pot of people and ideas; the place where we dream and play, explore and experiment, and come up with our vibrant, unexpected designs. Mixing unfettered imagination with keen craftsmanship, we hope to bring a smile to your lips, a flutter to your heart and something rather different and precious into your life.
Explore our collection. Remember that each piece comes exquisitely packaged and presented, and can be personalised in a myriad of ways to make it truly unique. Search carefully, find the one you love, and make it part of your life forever.
We are often looking for bright and enthusiastic new people to join our team, whether it is assisting our customers in one of our stores or behind the scenes at one of our offices.