Press Releases

Feed - Links of London

FEED for Links of London 
For AW11 Links of London joins forces with FEED to produce a friendship bracelet collection that not only competes in the style stakes but will help fight hunger amongst children around the world.
Links of London comments on the brand’s new charity partnership –“Working with FEED was a natural progression for us because of our history of supporting children’s charities. We see this as a long term partnership; launching the initiative in the UK andUS with plansto take this worldwide”

FEED’s Co-founder and CEO; Lauren Bush comments on the brand’s first luxury jewellery collection in collaboration with Links of London –"FEED is excited to partner with Links of London to showcase a collection of new bracelets. The partnership was the result of both brands wishing to create a desirable high end fashion product with a conscience.Each bracelet supports a different program that is effectively fighting hunger and malnutrition around the world through a donation to the FEED Foundation. The FEED for Links of London bracelets will be (or "is") making a meaningful and tangible difference in the world!" 

The range is effortlessly chicconsistingof six playful colour cord bracelets each with a silver bead in the shape of a different motif that represents a different intervention in the fight against world hunger. Each bracelet is engraved with the number of meals that is going to be given per bracelet sold, and will serve as a visual reminder of your personal donationto this important cause.

A unique 18ct gold design will be available exclusively from Harrods. 

From November the silver beaded designs will be available in all Links of London storesat £75 and the 18ctgold beaded designwill initially launch exclusively in Harrods at £395.