Sweetie Redefined

EDITED -Apr 12, 2017


This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious colored rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.


A Sweetie can become your personalized dream bracelet by adding shimmering diamond beads and striking colored rings.

Available in silver, gold, rose gold and rhodium our colored rings can be added anywhere along your Sweetie bracelet. Combine with diamond beads and you are on your way to creating a standout statement piece.



Do you have a Sweetie bracelet that could do with a refresh?

We offer complimentary cleaning and restringing for new and existing customers on all Sweetie bracelets. Simply pop into your nearest Links of London store or concession to have a one-on-one appointment with one of our Sweetie stylists.


Don’t miss out! Visit online or in-store today to start building your perfect charm bracelet.

If you have a Sweetie story you would like to share simply tag us on Instagram by using the hashtag #mysweetiestory for the chance to be featured on linksoflondon.com.