About Us


Links of London is an iconic jewelry brand with an international presence that captures the wit, spirit and heart of London. The design team strives to create exquisite jewelry and statement watches and that will captivate our customers worldwide.

Links of London

Links of London was founded in 1990. Since the beginning in 1990, imaginative design, uncompromised craftsmanship and using the finest materials have remained integral to each new collection, ensuring each piece remains a timeless contemporary classic. 

In July 2006, Links of London was acquired by Folli Follie Group, a global jewelry, watch and accessory brand. Following this acquisition, Links of London is growing as an international player in the luxury goods market and expanding in new global markets. 

In 2007, Links of London launched its first watch collection. Since then, watches have become an integral part of the brand’s offering, developing statement ranges for men and women.

Passionate about watches and jewelry, Links of London continuously seeks improved techniques and pays special emphasis on quality and design with a British touch.


Links of London

So what's so different about Links of London?

Well, we always have something exciting and new to offer. We believe in design and function and endeavor to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting.




 Engraving Service

Make it yours

We love to personalise our jewelry, offering engraving on a range of products online and in-store. We like to hint at our sense of British eccentricity and humour in all that we do. But most of all, we love presenting our items beautifully wrapped and bowed, preserving that element of mystery and indulgence. 





Links of London  

An award-winning retailer

We’re always delighted to pick up awards. Even though we’re most proud of the ‘thank you’s’ we get from our loyal customers, it’s nice to enjoy some official recognition too.


To find out more about some of the awards we’ve proudly placed on our mantelpiece over the years, click the button below.




Be aware, Links of London does not offer its merchandise through individuals, street vendors, unauthorised retail locations or internet auctions. 

Would you like to be part of Links of London?

We're often looking for bright and enthusiastic new people to join our team, whether it is assisting our customers in one of our stores or behind the scenes at one of our offices.

Links of London is a great place to work and we're immensely proud of our brand and our people. So if you're interested in joining a Company that rewards talent and invests in people then we would love to hear from you. 


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