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Advice on Counterfeits


Links of London does not offer its merchandise through individuals, street vendors, unauthorized retail locations or internet auctions. The only avenues in which Links of London offers its merchandise for sale is via, our offical eBay store and our official stockists which can be found here. 

If you purchase a Links of London item from an unauthorized source, Links of London is not required to offer a determination regarding the item’s authenticity. Links of London will not provide specifics on how to determine whether an item is a fake in order to prevent further sale or reproduction of imitation jewelry. The only way to guarantee the authenticity of a Links of London item is to purchase it via the options stated above.

Links of London are actively trying to close down vendors and websites which claim to be genuine. If you know of, or suspect that a website or vendor is not genuine, please submit the web address to and our team will look into it.

Please be assured that every lead is a priority and investigated as soon as possible. Your assistance is greatly appreciated and sends a strong message to counterfeiters that their illegal activity will not be tolerated.

If you suspect you are on a counterfeit website there are 2 steps you can take to check. Firstly go to the websites about us section as they should state whether they are approved resellers – many counterfeit sites say that they are representative products and not the real ones.
Also you can use a website called – a trading standards initiative designed to give the public confidence about the sites they are purchasing from.

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