Our Materials


All Links of London sterling silver is made using an alloy of copper and other base metals. There are 925 parts out of a thousand and 75 parts other metals including copper.

Once exposed to the atmosphere, all silver is prone to oxidation and consequent tarnishing. When this occurs we recommend gentle rubbing with a non-abrasive polishing cloth, to renew the original brilliance of the surface. Heavier discoloration should be removed using specialist polish or dip except where there are materials that would be damaged by the solution, such as pearls.

Contact with perfumes, hairspray, chlorinated or salt water and household cleaning products should be avoided. Never keep loose pieces together as they will scratch as they contact each other.

Links of London gold jewelry is 18 carat. This means that 750 parts out of a thousand are gold and 250 parts are alloy, hence the hallmark for 18ct gold is 750.

Alloying gold allows specific characteristics to be achieved; most commonly required being hardness or color variations such as rose or white. Due to the properties of alloys, gold is liable to tarnish. 

Tarnishing is caused by many substances, more commonly by perfume, aftershave, fluoride in the water or even the acidity in your skin.

To keep gold jewelry lustrous and shiny, we recommend that you clean it with a soft Links of London jewelry polishing cloth.


Links of London Diamonds and Precious stones

All Links of London diamonds and precious stones are hand-selected for purity and color. Stone-set jewelry requires extra care and consideration during wearing.



We offer a wealth of delicately designed diamond jewelry, from diamond necklaces, earrings and bracelets, to eternity rings and diamond engagement rings.

All diamonds are hand-picked for their clarity and color, and our engagement rings and bridal jewelry are cut to boost the sparkle and radiance of the stone.



What is a diamond?

Diamonds are the purest and hardest of the natural gemstones. A diamond is said to last an eternity, making it the ideal stone to symbolize the eternal bond of marriage. A diamond is made up of virtually pure carbon which formed millions of years ago into a crystal, many miles below the earth’s surface.

Approximately 65% of the world’s diamonds are found in Africa, however they are also found in, Australia, Canada and Russia among others. Diamonds are cut into all different shapes and sizes and owing to their natural formation each diamond is completely unique.


What are ‘conflict diamonds’?

‘Conflict diamonds’ is the term used to describe diamonds which are illegally traded to fund conflicts.

To prevent conflict diamonds being in the pipeline the UN, governments, the diamond industry and NGOs (such as Amnesty International) agreed a simple process called the Kimberley Process .


What is the Kimberley Process?

The Kimberly process requires participating governments to ensure that each shipment of rough diamonds is exported in a secure container and accompanied by a uniquely numbered, government-validated certificate stating that the diamonds are conflict-free.


How do Links of London ensure their suppliers comply with the Kimberley Process?

All our suppliers have to sign the following agreement to confirm they are adhering to the Kimberley process and also that they are not using unethical means to produce the goods.

It is a requirement that all Suppliers refrain from associating themselves with or directly conducting unethical practices and procedures including providing safe working conditions. The Company will only conduct business with Suppliers who have signed up to conducting all the necessary requirements to ensure the diamonds used in all products are bought in accordance with the KPCS guidelines sections 1-6. Documentary evidence will be required to provide proof of processes used during times of QC Audit to be conducted by the Company.


What are the four C’s?

A perfect diamond is extremely rare; often diamonds have imperfections, making each stone unique.

This is referred to as the quality of the diamond. The better the quality, the higher the price, which is why a smaller, better quality diamond may cost more than a larger, poorer quality one.

In order to help determine the quality of a diamond each stone is rated using the four c’s.

These are;


Carat, Cut, Colour, Clarity - They are all equally important in defining the quality of a diamond.


Diamonds also now carry a fifth C along with the traditional 4 of carat, color, clarity and cut.

The fifth C of 'clean' will guarantee that the stone is not a conflict diamond.


Links of London is committed to offering high-quality diamonds.  We share the public's concern regarding conflict diamonds and we are constantly working to ensure that all items containing diamonds are conflict free. To the best of our ability, we undertake measures to help prevent the sale of conflict diamonds in this country, and work with all our Vendors in accordance to the Kimberley Process.


What cut are the Links of London diamonds?

The engagement rings and bridal jewelry are all round brilliant cut which maximizes the sparkle and brilliance of the stone. This cut is also further enhanced by the four claw setting of the ring shank, allowing maximum light to reach the stone. The setting also sits the diamond higher from the ring, creating an even bigger impact. Eeternity rings feature princess cut stones as these create the biggest look when set together in a band.


What color are Links of London diamonds?

The engagement rings are all G color,The color scale starts at D (colorless) and ends at Z (light).

G color diamonds appear colorless to the naked eye and are not as expensive as the diamonds graded D-F, giving the same look for a better price.


What clarity are the Links of London diamonds?

The engagement rings are VS1 which means very slightly included.Any inclusions would only be visible under powerful magnification. A stone graded VS1 will look as good to the naked eye and be a much better price.

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