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The Godfrey Gao Edit

Edited - MAY 15,2015

From jetting to photo shoots in London to attending the world’s largest watch showcase in Switzerland, our new brand ambassador has had a busy year to date. Now is your chance to find out more about the man himself and what he loves about Links of London.

The Big Reveal


At Baselworld '15, we were delighted to reveal Asian actor and model Godfrey Gao as our brand ambassador for China, Hong Kong and Macau. 


Since his debut in 2004, Godfrey has been one of the most recognisable faces in Asia. To date, Godfrey has worked with many respected talents in the Asian film industry as well as having been in the Hollywood film “The Mortal Instruments: City of Bones” in 2013.


We’re honoured to have such a stylish gent representing us for the year ahead.

“As a model and actor, you really start to understand the importance of accessorising correctly. It's key to perfecting the individuality of one’s own look and style”.

New Watches for AW15


At Baselworld '15, the world's largest watch showcase, we also announced a brand new range of watches for autumn.

We're particlarly excited about the Driver Sport collection, a brand new addition to our Driver range, which has been inspired by the golden age of motoring.

For classic elegance, we welcome the Swiss-made Kindred Soul and Windermere collections as well as new styles for our bestselling Richmond, Greenwich and Regent collections.

Godfrey’s Personal Picks


Godfrey with his own personal style has selected his edit of must-have Links of London pieces.

These hard working essentials are highly versatile and can be layered to create a statement look or worn alone for sartorial simplicity. In short, they’re your go-to pieces to give any look your signature stamp.

Take inspiration from Godfrey's smart, casual mix and create your own signature look with key pieces from our mens range.

More Great Reads

London Collections: Men AW15

London Collections: Men AW15

With the start of London Collections: Men, London’s very own male-focused fashion week we take on the hottest men's jewelry trends.

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