Press releases

Introducing Rogue

Links of London present the Rogue collection, fifteen years after the launch of the first Links of London’s cufflinks but with the same unexpected twist of style and humour.

Rogue is a cohesive 21st century takes on men’s cufflinks, jewellery, leather and travel accessories. Sleek and sculptural, it offers the modern man adornments he can wear with savvy and pride.

Rogue Man
Rogue man has both a great cheeky charm and a thoughtful sensibility. He is a man entirely comfortable in his own skin, unafraid to approach life with all he has in a devilish, carefree way. He works and plays hard but has fun along the way. He is part of the new generation where form and function are key – Rogue man takes inspiration from the style and joviality of George Clooney, the debonair cool of Outkast’s André Benjamin, and the dynamic curves of the Aston Martin DB9.

Rogue Collection
The Rogue Collection reflects the current mood in fashion with the use of semi-precious stones in soothing hues like amethyst, chalcedony, mother of pearl. But as always, with a Links of London collection, there is an element of the unexpected – whether it’s the flash of deep red in the lining of a travel wallet, the swivel of a pendant or the weighty feel of a cufflink. Unusual rose gold, a hot trend to come in accessories, offers burnished warmth that is sexy yet understated, thus an exciting modern alternative to yellow gold. Rogue is an array of accessories which can work from the boardroom to a smart dinner and cocktails to a casual afternoon at the pub, watching the football.

The Tusk, inspired by this long-held prehistoric symbol of success and masculinity, feels generously heavy and tactile in the hand, and symbolises confidence and strength in design and attitude. It lends itself perfectly to the design of open bangles, rotating pendants, cufflinks and as a fastening for leather wrist bands.

The Pebble curves with an organic simplicity that works across cufflinks and pendants. As for the tusk and other classics, the Pebble design has a refreshing twist. All the stones are individually selected, hand carved and finished to the highest standard.

The Classic collection re-works some of Links of London’s classics, incorporating the signature Links “swivel back” fastening, and updating its “cushion”, “pillow” and “bolster” designs with the same sensual and generous curves of the Tusk and Pebble.

Identity is a collection of bracelets, rings, modern ‘dog tag’ pendants and cufflinks that are ideal for engraving, and with a new curved back detail, the collection feels luxurious in weight and look.

The Leather travel collection is for the Blackberry generation, a go-anywhere range of pieces, all in high quality black calf leather with tailored saddle stitching for long-lasting style, which boasts passport and ticket holders, cufflink boxes and photo frames to the Power Trip adaptor kit.

Rogue’s Time traveller clock is striking to the eye with its graphic dial design and photo luminescent fascia pattern, packaged in a smart leather case that is both functional and stylish.

Creative Director, Links of London:
"Our male customers are very important to Links of London and I wanted to celebrate the way today’s modern man is a mix of personalities – a dynamic force in the office, a sensitive soul at home, a loyal and fun-loving mate at the pub. The Rogue man needs accessories that can suit these varying needs and moods and it was our challenge to design a men’s collection that communicated with every man’s inner Rogue!"