What are Cookies?

A cookie is a small file stored on your computer by a web site to give you a unique ID. Cookies help make it easier and faster for you to use our site because it can remember if you've visited the site, and they help us provide you with the information you need about your shopping activity or account details - when and where you need it. 

A cookie generated by our site contains no information about you. It contains only a numeric ID that, for example, allows you to retrieve your account details or shopping list. 
In keeping with our privacy policy on customer information, we analyse data gathered via cookies only in aggregate, not at the individual customer level.

Links of London use cookies in order to create an enjoyable and easy online shopping experience for you. By using Links of London website you are agreeing that we can house cookies on your device. 

Types of Cookies we use

There are two types of cookie that may be used during your visit to Links of London website:


Session Cookies: These cookie are used to identify users between page loads. This allows the Links of London site to remember certain settings, like which products a user has added to the basket.  Session cookies are deleted when you close your browser. Without session cookies, the site would forget which items you placed in your shopping bag and you wouldn't be able to buy anything.

 Persistent Cookies: Persistent cookies remember your preferences and behaviour and help us to personalise your shopping. So, if the last time you visited, you decided that you wanted to shop the UK site in English and see prices in £s, that's what we'll show you. Persistent cookies remain on your browser until they expire automatically after a set time period, unless you delete them yourself.

 Third Party Cookies: Links of Lonodn partners with third party companies for marketing and advertising purposes. These cookies allow us to make more informed decisions about what our customers want from us. Third party companies may employ a mixture of both session and persistent cookies. Any information that they collect is anonymous.

Third Parties we work with and why

DoubleClick: 'Spotlight Tags' are used to measure the effectiveness of online marketing campaigns for the Links of London. DoubleClick cookie information will not be used in conjunction with any personal information from other Google services unless a user has opted-in and provided consent.

Linkshare use cookies to anonymously record that a user has clicked on a Linkshare link that referred the user to the Links of London site. This information is collected in order to enable us to pay a commission to Linkshare and its affiliates for any sales they may drive on our site. Linkshare cookies remain active for a period of 30 days.

Google Analytics use cookies which enable Links of London recognise your browser and collect data based on user activity on the site. This includes information such as the number of visits to the site, the quantity of orders placed and number of pages visited. This data helps us make improvements to our site in order to provide you with a better service. These cookies are used to collect analytical information about how visitors use the Links of London site. All information is collected in an anonymous form. 

Social Media such as Facebook and Twitter: These cookies are required to enable our customers to share their shopping experiences through social media such as Facebook and Twitter etc. Please note that if you do choose to share through these social media providers that we don't control the setting of these cookies and we recommend that you check the provider's website for further information.

Qubit: is an independent tag management system that enables Google Analytics and also our various marketing partners. This allows us to identify if you have entered our site from one of our affiliated partner sites (such as, Quidco) and allows us to identify which advertisements you have clicked on. Please note that each individiual advertiser uses its own tracking cookies and that the data accessed is not confidential or interchangeable. 


Can I delete or control my Cookies?

You can, if you prefer, set up your internet browser to not accept cookies. You should still be able to use our site without having cookies enabled.

Further information about controlling or deleting cookies visit

If you have any queries concerning your personal information or any questions on our use of the information, please contact customer service team and we will be happy to help.

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