Product Care

Great care has been taken in creating your jewellery. To protect it and contribute to its longevity, there are a few tips to follow:

Links of London Jewelry Care:

Preserve the beauty of your Links of London jewelry by avoiding exposure to makeup, perfume or household cleaning products.

Links of London Jewelry Complimentary Services:

We recommend that you join us in-store for complimentary cleaning and polishing services, and restringing for the Sweetie and Effervescence Bracelets every 6 months, or as often as you wish, to keep your jewelry sparkling.

Storage: Store your jewellery separately and in its original packaging as metals and stones can scratch when they come into contact with each other. Do not let your jewellery come into contact with household detergents or other chemical products and take care when spraying perfume.

Stainless Steel Jewellery: Stainless steel has a high resistance to corrosion or rusting associated with exposure to water and humidity. Regular cleaning with a soft cloth is all that is needed as stainless steel does not oxidize or tarnish.

Sterling Silver Jewellery: Although our sterling silver jewellery is coated with an anti-tarnish solution, once exposed to the atmosphere it may tarnish. To restore the original brilliance of the surface, we recommend using a non-abrasive silver polishing cloth, available from our stores.

Gold Jewellery: To preserve the shine of gold jewellery, use a non-abrasive gold polishing cloth also available from our stores.

Jewellery with stones: Check the security of any stone set jewellery by shaking the item close to your ear. If there is a slight rattle the stone/s are no longer secure in their setting and should be checked in store.

Friendship bracelets: Our Friendship Bracelets are hand made by weaving colorful threads around individual bars of sterling silver. To care for your friendship bracelet, hand-wash with a mild detergent or shampoo and dry thoroughly away from direct heat.

Leather: Our leather is hand finished to create supple but hardwearing leather. With the correct care and treatment it should last a lifetime. If your item gets wet for any reason, blot the spill or water and allow to dry naturally. Do not expose it to direct sunlight or heat as this may cause the color to fade. Cleaning should be restricted to a dry cloth. We would advise against the use of cleaning products containing alcohol or solvents. Everyday use may cause smudges to patent leather but will wipe clean with a soft, dry or damp cloth. When not in use, leather items should be stored in their original packaging.

Diamonds and Precious Stones: We advise against wearing these items when in contact with extreme temperatures and rugged services. Stones may become loose over time and we recommend periodic examinations to assess the security of settings. Gentle cleaning is recommended with non-abrasive jewellery cleaner and we advise against ultrasonic cleaning. To clean diamond jewellery, we recommend gentle brushing with a mild solution of one part ammonia to six parts water. White gold can be cleaned in the same way as yellow gold. Since white gold is not truly a white metal it is possible that in years to come the item, in particular the rings shank may take on a dulled tone. When this occurs the ring can simply be re-rhodium plated and it will look brand new.