Links of London Stories

Style & Inspiration

What’s The Right Jewellery For Your Style This Season?

Designed in line with the idea that Links is the people who wear it, our new Brutalist collection includes classic and statement pieces – all with a strong architectural spirit – designed to adapt to the style of the men and women who wear them. So, what are the key pieces to suit your style this season?

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How To Style Your Wildlife Charms

Bring a sense of natural flair to your summer appearance with our new Wildlife Charms. They’re the sort of talking-point pieces that will spark conversations and prompt stories about summers past…

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8 Ways To Wear Pearls Now

Discover our tips on styling our Orbs collection.

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Inside Links of London

The Story Behind The New Brutalist Collection

The architectural inspiration behind the new Brutalist collection is apparent in the smooth curves, geometric patterns and articulated elements of the handcrafted pieces, but the influence of the Brutalist movement also runs below the surface.

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Introducing... Izzy Cofie #ofLondon

Musician Izzy has not only lived in the same area all his life; he’s lived in the same house. The Hackney born and raised model knows all the best secret spots to hang out in.

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Introducing... Kesewa Aboah #ofLondon

If you ask artist and model Kesewa Aboah what she would never leave the house without, the answer comes after a guilt-tinted pause… “Clothes…” and is followed with a laugh.

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Gift Guides

Make It Personal With Engraving

Create one of a kind style with our gifts designed to be engraved. Customise your bracelet, watch, pendant or charm with a thoughtful message that will show how much you care.

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Gift Guide: Personal Gifts To Engrave

Stuck for words? Let our guide to personalised engraved gifts inspire you. From weddings to christenings there is an engraved gift for every occasion.

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Bridesmaid Gift Ideas

They've been there with you every step of the way, now it’s time to treat them to a special thank you gift.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Wholehearted Gemstones

Crystals are more than just eye-catching adornments. Since ancient civilisations, humans have been using these beautiful wonders of the natural world to heal mental and physical health, bestow positive energy and unlock their inner power. The Open Heart story from our new Wholehearted Collection – inspired by living and loving fully – is laden with these precious stones.

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Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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