Links of London Blog

Style & Inspiration

Wholehearted Stories : Lauren & Felix

We caught up with Lauren and Felix – who wear our new Links Wholehearted collection – to reflect on their very first impressions of each other, discuss what drives their passions and ponder the importance of compromise.

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Styling Wholehearted

Let stylist Flora Huddart guide you with tips on how to wear our new Wholehearted collection.

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Flora's Styling Guide

Let stylist Flora Huddart guide you through the colder months with tips on making jewellery work with your winter wardrobe.

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Inside Links of London

Polly Stenham's Love Notes

We caught up with 32-year-old Polly — who wears our new Links Wholehearted collection — to discuss her support network of friends, making every day count and her motivation soundtrack.

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The Wholehearted Collection

To live wholeheartedly is having the freedom to love who we want with no judgement, stand up for what we believe in and pursue dreams without fear of failure.

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Ovals : Behind The Design

Explore a collection which serves up infinite styling opportunities, inspired by connection and strength in a bold femininity.

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Gift Guides

Make It Personal With Engraving

Create one of a kind style with our gifts designed to be engraved. Customise your bracelet, watch, pendant or charm with a thoughtful message that will show how much you care.

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Gift Guide: Personal Gifts To Engrave

Stuck for words? Let our guide to personalised engraved gifts inspire you. From weddings to christenings there is an engraved gift for every occasion.

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Bridesmaid Gift Ideas

They've been there with you every step of the way, now it’s time to treat them to a special thank you gift.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Wholehearted Gemstones

Crystals are more than just eye-catching adornments. Since ancient civilisations, humans have been using these beautiful wonders of the natural world to heal mental and physical health, bestow positive energy and unlock their inner power. The Open Heart story from our new Wholehearted Collection – inspired by living and loving fully – is laden with these precious stones.

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Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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