Links of London Blog

Style & Inspiration

Catching Up With Lizzy Hadfield

We caught up with Lizzy Hadfield of Shot From The Street to talk all things style and inspiration. She shares with us where she finds strength in her daily life, her favourite Ovals pieces and some wise words from a very important lady in her life.

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Styling Ovals featuring Monikh

We've teamed up with Monikh Dale to share her tips on how to style our Ovals Collection. With a personal aesthetic that has her 70,000 followers swooning over the newest must-have pieces every day, we couldn't think of anyone better to share their sartorial knowledge.

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Emily's Style Edit

Take inspiration from one of the faces of our Ovals campaign, Emily Bador, and style your Links of London to perfection. Read on to see how Emily likes to style her favourite pieces from collections old and new.

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Inside Links of London

Ovals : Behind The Design

Explore a collection which serves up infinite styling opportunities, inspired by connection and strength in a bold femininity.

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Behind The Scenes : Royal Ascot Collection 2018

Ever wondered how a Links of London campaign comes together? Go behind the scenes of our Royal Ascot 2018 shoot and discover where the design process begins.

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The 2018 Ascot Collection

We are proud to present our second Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britains most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colourful atmosphere of the race days.

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Gift Guides

Make It Personal With Engraving

Create one of a kind style with our gifts designed to be engraved. Customise your bracelet, watch, pendant or charm with a thoughtful message that will show how much you care.

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Gift Guide: Personal Gifts To Engrave

Stuck for words? Let our guide to personalised engraved gifts inspire you. From weddings to christenings there is an engraved gift for every occasion.

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Bridesmaid Gift Ideas

They've been there with you every step of the way, now it’s time to treat them to a special thank you gift.

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The Iconic Sweetie

Sweetie Redefined

This year marks 15 years of our iconic Sweetie Bracelet. To celebrate, we have launched a new range of luxurious coloured rings, diamond beads and charms along with complimentary cleaning and restringing in all our stores.

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Creme De Michelle

Every one of us has something special that separates us from the others, and every one of us demonstrates it differently. For me, it’s through style and I’ve found the prefect little pieces to help me do just that.

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Our Sweetie Story by Hailey & Paige of The Middle Closet

Already have a Sweetie bracelet and want to update it? Or do you want to start your first charm bracelet? We asked Hailey and Paige of ‘The Middle Closet’ to share the story behind their matching Sweetie bracelets.

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Jewellery Care & Materials

Our Guide to Diamonds

Add some sparkle to your every day with our lustrous collection of pavé diamond pieces. Featuring signature designs set with shimmering champagne, white, black or blue diamonds, each individual creation is chic, understated and timelessly modern.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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Our Guide to Birthstones

Light up her year with a gorgeous gift or add some sparkle to your own celebrations with our collection of the boldest and brightest birthstones.

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