Good Luck Charms
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Lauren & Felix
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We caught up with 32-year-old Polly — who wears our new Links Wholehearted collection — to discuss her support network of friends, making every day count and her motivation soundtrack.
To live wholeheartedly is having the freedom to love who we want with no judgement, stand up for what we believe in and pursue dreams without fear of failure.
Explore a collection which serves up infinite styling opportunities, inspired by connection and strength in a bold femininity.
Ever wondered how a Links of London campaign comes together? Go behind the scenes of our Royal Ascot 2018 shoot and discover where the design process begins.
We are proud to present our second Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britains most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colourful atmosphere of the race days.