You can be assured of a warm welcome when you join Links of London (part of the FF Group) and we will help you continually develop to your best potential. We're an exciting and fast-paced business and our culture is aligned to our vision: to simply deliver a world class customer experience for whichever brand you work for within the FF Group.

Each employee has a key role to play in achieving this and contributing to the success of our brands. We're proud of the people who work for us and are passionate about the company being an enjoyable, friendly and rewarding place to work.

Our People Values

Links of London is proud to be an iconic British brand and recruits individuals who reflect the core values of our teams:


The FF Group is built on a family based model; respecting our heritage and experiences are key as, like a family, we are stronger together.  Our people are the backbone of our success and our company culture is based on trust, mutual support and unwavering integrity. Together we progress, evolve and create success.


At the FF Group, passion is part of our DNA. We are passionate about our brands, about our business, about fashion and luxury. Passion feeds our creativity and motivates us to approach challenges with enthusiasm. We aim to inspire people around the globe and help them to unveil the ‘bright’ side of their lives.


At the FF Group we strive to grow, pushing boundaries as we do so. We encourage and reward innovation across the board. Recognising the value of personal contribution, we are building a reward culture throughout our business. Employee engagement, coupled with a focus on customer needs allows us consistently to deliver superior quality, achieve our goals and remain market leaders.

Career Development

Our objective is to match the needs of the company with those who work for us.  We believe in training and developing our people and teams to deliver high performance to achieve the company objectives and demonstrate our People Values, which maximises job satisfaction for our teams.

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Would you like to be part of Links of London?

We are often looking for bright and enthusiastic new people to join our team, whether it is assisting our customers in one of our stores or behind the scenes at one of our offices.

Links of London is a great place to work and we are immensely proud of our brand and our people so if you are interested in joining a company that rewards talent and invests in people then we would love to hear from you.

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FF GROUP UK Gender Pay Report

We are proud to share with you the FF Group UK Gender Pay Report. To view the full report please click here >