Terms and Conditions

Table of content



Thank you for using www.linksoflondon.com (the “site”).  These terms and conditions govern your use of the site and purchase of goods (“items”) and services from the site. You will also find information on orders and returns, your privacy and security on other pages of the site and these pages shall be incorporated into these terms and conditions. If you have any questions, please contact us by using the "contact us" form.  In these terms and conditions, "we", "us", "our" and Links of London means Linksoflondon.com Limited.

Please read these terms and conditions carefully before using the site. By accessing the site and/or placing an order, you signify your agreement to be bound by these conditions and you consent to us using your information in accordance with our privacy policy . If you do not accept these terms, do not use the site.

You must be 18 years of age or older to purchase items from the site.  If you are under 18, you may use the site only with the involvement of a parent or guardian.  Your use of and registration on the site is void where prohibited.



Complete satisfaction promise

Links of London has as its priority your total satisfaction with our items and services. In the unlikely event that you are unhappy with your purchase, you have the right to cancel your order with us.  To do this, please notify our Customer Service Team within 30 days of receiving the item by e-mailing us at customercare@linksoflondon.co.uk or calling us on +44 (0)344 477 0909 or writing to:

MK10 0BB

You will need to return your item to us within 30 days of delivery, with its security tag intact, its original packaging and proof of purchase, dispatch note or gift certificate and we will be happy to refund the price paid.  You have a legal obligation to take reasonable care of the items when they are in your possession.

Regrettably, items engraved, embossed or soldered cannot be refunded or exchanged.

If you request a refund under our Complete Satisfaction Promise, we will refund you the price you paid for the items. However, please note we are permitted by law to reduce your refund to reflect any reduction in the value of the items, if this has been caused by your handling them in a way which would not be permitted in a shop.  We will also refund any delivery costs you have paid us to send your item, although, as permitted by law, the maximum refund will be the costs of delivery by the least expensive delivery method we offer.

Please note, if an exchange is required, your order will need to be refunded and a new order will be placed. Please contact our Customer Service Team and they'll be happy to help you with this.

Alternatively, you can return your item to one of our standalone stores for an exchange or refund. Regrettably our stores cannot except returns of pierced jewellery or orders where the payment method is PayPal.

When posting items back to us, we highly recommend that you send your order via our free post returns service or Royal Mail's special delivery service, for security purposes. We cannot accept responsibility for items sent by you that become lost in transit.

A prompt refund of the price of the items will be issued once all the information referred to above is received, and in any event not later than 14 days after we receive the items from you. The credit card used for the original purchase will be credited with the original price. If you used vouchers to pay for the item we may refund you in vouchers. If there are any problems with your refund, a member of our Customer Service Team will contact you.

Customers are legally entitled to cancel an order at any time up to 14 days after receipt of the item and to return it for a full refund. However, our Complete Satisfaction Promise extends your ability to return an unsatisfactory online purchase for up to 30 days.

This returns policy does not apply to defective or damaged items or items sent to you in error, which are dealt with separately in the "Defective and damaged items" section below.


Cancellations and exchanges

If you want to cancel your order, please contact us as soon as possible. Since we ship quickly, it may not be possible to stop your order so please follow the instructions for 'Returns' in those instances.  Please follow these instructions for exchanges as well. It will usually be faster to re-order an item rather than send it back for an exchange, so please follow the above instructions while you order the item you would like instead. We realise this means two transactions on your credit card but feel it is faster for you to get the item you would like.

If we are providing engraving or repair services you cannot cancel your order if we have already started the work.  This does not apply to repairs you have instructed us to carry out to defective or damaged items.


Defective and damaged items

Should you receive an item you have ordered that is defective, damaged or not what you ordered, please contact us as soon as possible.  You must return any defective, damaged or incorrect item to us within 30 days of receiving the item. You may then choose to receive a replacement item, repair, exchange for an alternative item or refund. Our personal shopping consultants will help you resolve any issues as quickly as possible.

Where the item is defective, damaged or dispatched in error by us, we will refund the price of the item in full, together with any applicable delivery charges, and any reasonable costs you incur in returning the item to us.



All Links of London items (except watches, which are covered separately) are warranted by us for a period of 12 months from the original date of purchase under the terms of this warranty. The warranty covers manufacturing defects only. You will need to provide proof of purchase of the item.

In addition to your other rights under these terms, we will repair your item free of charge during the warranty period.

If we cannot repair your item we will refer you to our Customer Service Team and offer you an exchange of the item or a refund.  We may provide a full or partial refund to reflect any use you have made of the item. Please note warranty does not cover loss of item.



Your watch movement is warranted by us for a period of two years from the original date of purchase under the terms of this warranty. The warranty covers mechanical and manufacturing defects only. You will need to provide proof of purchase of the item.

The watch movement and battery are the only components covered under this warranty. If the watch movement proves to be defective in material or workmanship under normal use during the warranty period, you may then choose to receive a replacement item, repair, exchange for an alternative item or refund.

In case of replacement, we cannot guarantee that you will receive the same model watch. If your model is not available, a watch of equal value or similar style will be provided. The warranty for the replacement watch ends two years from the date the replacement watch is received. If you are not satisfied with our suggested replacement, you may request that we repair the original item or request a refund.  If we are unable to repair the original item, we may provide a full or partial refund to reflect any use you have made of the item.

We also warrant that watch batteries will be free of mechanical or manufacturing defects for a period of 6 months from the original date of purchase.  If the battery proves to be defective in material or workmanship under normal use during the warranty period, we will repair or replace the battery free of charge.

Your warranty does not cover:

  • Crystal strap, bracelet, hands or dial

  • Damage resulting from improper handling, lack of care, misuse, accidents or normal wear and tear

  • Water damage unless marked water-resistant

  • Loss of item

For work that is not covered under this warranty, we may perform the services you request for a charge dependent on watch style and the type of services requested. These charges are subject to change. Such charges will be notified and agreed by you prior to performing the services.


Engraving, soldering and repairs service

We offer both hand and machine engraving on specific items and also soldering of charms on selected bracelets and necklaces. Both services take an additional 5 working days excluding delivery.

Our items are manufactured to a very high quality.  However, should you require it, we offer a repairs service.  In addition to your other rights under these terms, we will repair your item free of charge during the warranty period.  You will need to provide proof of purchase.

For more information on the price and timings of either service, please call our Customer Service Team on +44 (0)344 477 0909 or visit one of our stores.

We repair items made by Links of London. Please bring your item to the Links of London store nearest you.
We only offer our engraving, soldering and repairs services for items that you purchase from us.


  • Re-stringing for Sweetie, Sweetheart and Effervescence bracelets is complimentary within the first year of purchase.

  • After the first year, there is a charge of £15 for re-stringing, or it is complimentary if the customer makes a purchase of £50 or more on the day of the re-stringing request.

  • Customers must provide proof of purchase when requesting the re-stringing.

  • The warranty is for a period of 12 months from the original date of purchase, not from each re-stringing.

  • Re-stringing is applicable at all Links of London stand-alone stores and outlets in the UK, the Dublin Links of London stand-alone store and the Links of London outlet store at Kildare Village.

Delivery and customs

Please see our "delivery" page for information on timings and costs of delivery.  We will use our reasonable endeavours to deliver the items or services within the times indicated.  However, where delivery times and dates are given, they are for general guidance only and we will not be held liable for late delivery of items caused by circumstances beyond our reasonable control.

We shall attempt to deliver the items to the address you specify for delivery, or if none, to the credit card address you supply.  You are responsible for making arrangements to receive the items and if the items are held at the delivery company's depot because no one was available when the items were delivered then it is your responsibility to swiftly collect the items.  It is important that the addresses supplied by you to us are accurate.

Please note that we are currently not able to deliver to P.O. Boxes or military bases.

To give you a more straightforward service, the prices you pay includes any duties or taxes applicable to the USA, Canada, UK and the remainder of the European Union, which we will settle on your behalf. If duty rates change, we reserve the right to charge extra or not to supply. It may not be possible for us to deliver to some countries, if an order is received with a delivery address outside the territories stated, you will be contacted by our Customer Service Team.

**Please note that any duty and/or administration charges incurred by your parcel being delivered overseas will need to be settled by you as Links of London will not be held liable for these.

***Please note if this is your first order being placed on our website, for security reasons your order can only be delivered to your billing address where your credit/debit card is registered


Our standards

All of our jewellery is hand polished and finished.  Sterling silver is used as standard except where specified and all our gold is 18 carat.  All diamonds and precious stones are hand selected for purity and colour.  For 18 carat jewellery we only use GVS1 diamonds which are described as "Fine White" in appearance.  Diamond weights quoted are the average carat weight per piece or pair in the case of earrings or set, unless stated otherwise and this weight can fluctuate up and down slightly.

For every item containing multiple diamonds, we list the average weight.  Where Links of London state the total diamond carat weight, this may vary plus or minus 0.05 carats from the weight stated.   Links of London is committed to offering high-quality diamonds.  We share the public's concern regarding conflict diamonds and we only purchase diamonds which comply completely with the Kimberley Process requirements. Please see ‘our materials’ for more information.


Contract for sale or services

The description of the items, services, price, currency, VAT and delivery costs are set out on the order page.  The advertising of items and services on this site is an 'invitation to treat'. That means your order is an offer and no contract of sale is formed between you and Links of London until you receive the 'confirmation of order' email from us.  Orders shall be accepted at our sole discretion but are normally accepted once credit card authorisation has been confirmed, the order reflects current pricing, stock levels have been checked or, in the case of services, that we can offer the service you require.  Once we accept your order, you shall pay the price for the items or services plus VAT and delivery and other costs specified on the order page and we shall charge your account for payment.  Please keep your "confirmation of order" e-mail for your records.

In exceptional circumstances, if we are not able to fulfil an order we have accepted, your credit card will be re-credited with the original price and we will notify you by email. In no circumstances will we be liable to you for any additional amounts.

These terms and conditions cannot be varied except by changes made by Links of London on the site, which we may make from time to time. Proposed changes to the terms and conditions will be notified to you by e-mail or flagged for your attention when you log onto the site for a new session.  Your continued use of the site after such notification shall be taken as your full acceptance of such changes.  You will only own the items you purchase once they have been successfully delivered and when we have received cleared payment for them in full.  Until that time we will retain title to the items.  Items supplied are not for resale.


Customer care and call centre hours

If you need assistance for any reason, please contact us at customercare@linksoflondon.co.uk  or +44 (0)344 477 0909.

Representatives are available from 09:00 to 18:00 (GMT/BST) Monday to Friday. We also open on Saturdays between 9:30 to 17:30pm. Our phone lines are closed on Sundays.



We accept VISA, MasterCard, Switch, Maestro and American Express (Amex), PayPal & PayPal Credit.

To securely receive your payments over the Internet we use Secure Sockets Layer (SSL) technology, which is the standard Internet practice and means your details are protected. You can see that you are in a secure environment through the 'padlock' symbol on Microsoft Internet Explorer or 'key' symbol on Netscape Navigator. SSL works with Microsoft Internet Explorer version 3.0 and later versions/ Netscape Browser versions 2.0 and later versions. We feel it's important to have this level of security available, so anyone using lower version browsers should contact us by phone to place an order.

Please don't try to send orders via email, as we cannot guarantee any secure transmission of details. We will take all reasonable care to keep your order secure, but in the absence of our sole negligence, we cannot be held liable for any loss you may suffer if a third party obtains unauthorised access to any data (including credit and account details) you provide when accessing or ordering from the site.  If you're still worried about security over the Internet, then please contact us by phone.


Disclaimer and liability

We reserve the right to change, modify, substitute or remove without notice any information on the site from time to time.  We will endeavour to ensure that all descriptions and illustrations of the items on the site or in our catalogue or otherwise provided to you by us are accurate but there may be slight variations due to print and publishing limitations. Links of London work to keep the site up to date but cannot guarantee that this site and its contents are completely free of technical errors, viruses or anything else that may have a harmful effect on any technology.  We will endeavour to allow uninterrupted access to the site but access may be suspended, restricted or terminated at any time.  By using this site, you acknowledge that you assume full responsibility for all costs associated with all necessary servicing or repairs of any equipment you use in connection with this site.

In no event shall we be liable for any indirect loss, consequential loss, loss of profit (whether direct or indirect), data, revenue, business opportunity, anticipated savings, goodwill or reputation whether in contract, tort or otherwise arising out of or in connection with the terms and conditions or use of the site save where such liability cannot be excluded by law.

You must use the site for lawful purposes only.  If we allow you to register with us you are fully responsible and liable for all access made to the site using any password or username that you register with us.  You should keep such passwords and usernames confidential at all times.

If you are not satisfied with the site, then please email us with your comments.

To the maximum extent permitted by law, our liability to you in connection with any claim or series of connected claims under these terms and conditions shall not exceed £1,000 or the value of the items to which a claim is relevant, whichever is the greater.

Notwithstanding anything else in these terms and conditions, we do not exclude or limit our liability in respect of death or personal injury caused by our negligence or for fraud or fraudulent misrepresentation.

These terms and conditions do not affect your legal rights as a consumer.

We shall not be liable to you or in breach of these terms and conditions for delay or failure to perform if the delay or failure is due to a cause beyond our reasonable control.

In the case of repairs and engraving we strongly advise that you maintain adequate insurance for your jewellery while it is in our possession.

Links of London cannot be held liable for any item that has been repaired or modified by a third party.


Customer responsibility

Links of London cannot guarantee that the sale and delivery of its items to your particular country or location is permissible, so please be aware of your own geographic import restrictions.

This site and its contents will not constitute the basis for any contractual commitment between Links of London and any prospective customer in any jurisdiction in which the solicitation of interest or the offering of or sale of items by Links of London would contravene any applicable local, regional or national legislation. No prospective customer should seek to make any order through the site from jurisdictions in which it would be illegal for Links of London to sell items.


Legal governance

Your use of this site and any contract between you and Links of London for the sale of items shall be governed by and shall be construed in accordance with the laws of England and Wales and shall be subject to the non-exclusive jurisdiction of the Courts of England and Wales. If any provision of these terms and conditions shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these terms and conditions and shall not affect the validity or enforceability of any remaining provisions. If we fail to enforce a right under these terms and conditions, that failure will not prevent us from enforcing other rights, or the same type of right on a later occasion.

Unless otherwise stated in these terms and conditions, no part of these terms and conditions are enforceable by anyone who is not a party to them, pursuant to the Contracts (Rights of Third Parties) Act 1999.


Company details

Links (London) Limited is registered in England and Wales under company number 02379173 whose registered office is at Francis House, 11 Francis Street, London, SW1P 1DE and who trade under the name "Links of London". The VAT registration number for Links (London) Limited is GB 681 4718 17.


Copyright and other rights

All materials, including images, illustrations, designs, site layout, photographs, written and other text or script that are part of this site together with all software compilations, underlying source code and software in the site are protected by copyright, trade mark, design right, and/or other worldwide intellectual property rights and are owned or controlled by or licensed to Links of London.  All rights are reserved.

The contents of the site and the site as a whole are intended solely for personal, non-commercial use. You may download or make a single copy of the contents and other downloadable materials displayed on the site for the sole purpose of placing an order with Links of London or using the site as a shopping resource. No right, title or interest in any downloaded materials or software is transferred to you as a result of any such downloading or copying. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of, or exploit in any way, in whole or in part, any of the contents, the site, or any related software without our express prior written permission.



Items offered at sale price on the site may have been on sale in another Links of London store at the higher price for a period of no less than 28 days.



Private Sale
*This offer entitles the bearer to 20% off full-price products, excluding Brutalist Friendship Bracelets and Brutalist Block & Bar at Links of London.com and in stores only. This offer is valid from Tuesday 3rd September until Sunday 15th September 2019 only. Offer excludes the purchase of services, spare parts and the purchase of Gift Cards. Offer is not redeemable alongside any other promotions. This email must be presented in-store in order to redeem this offer either printed or on a mobile device. Returned items will be refunded at the discounted price paid on production of valid receipt. Links of London has the right to change this promotion due to unforeseen circumstances make this unavoidable. 

Competitions - Terms and condition

Links of London X Seedlip X Nymph of Neptune Competition

  • Enter online for your chance to win:

  • A trio of 70cl bottles of Seedlip, the world’s first distilled non-alcoholic spirits, and a Seedlip copper pouring spout.
  • A one-hour birth chart reading with astrologer Nymph of Neptune. Together you will dive deep into all areas of life, discussing how the planetary shifts of 2019 will affect your personal journey. Your reading can take place either in person or over the phone. An approximate time of birth is needed to help Nymph decipher your stars. 
  • A Links of London Tortoiseshell Butterfly 18kt gold-vermeil, black diamond, sapphire and enamel charm from the new Wildlife Charms collection and a gold-vermeil chain necklace from the Essentials collection.

  • The promoter is Links of London; Links (London) Limited.
  • Entry into the competition is via complete and correct completion of the entry form online at www.linksoflondon.com.
  • Entry into the competition is valid between 15 July and 25 July 2019 only (the promotion period).
  • By completing the entry form and ticking the ‘opt in’ box; entrants are giving expressed permission to receive marketing communications from Links of London. Your details will not be passed onto third parties.
  • There will be one (1) winner randomly drawn from this competition.
  • Prize cannot be transferred to cash.
  • The prize does not include any travel or any accommodation.
  • Prize collection will be arranged between the winner and promoter.
  • By accepting this prize, the winner consents to the promoter and/or its affiliates and agencies using the winner's details, photographs and other material for reasonable promotional purposes including but not limited to posters, emails, online marketing activity and press.
  • The promoter shall not be liable for any loss, damage or personal injury in connection with the prize or its use by the winner.
  • The prize cannot be transferred, exchanged or redeemed for cash. The promoter is not liable for any variation in the prize value between the date of publication and the date the prize is collected.
  • The prize draw will take place on Thursday 25 July 2019 at Links of London, Francis House, 11 Francis Street, London SW 1P 1DE. The prize winner will be notified by telephone and/or email.
  • If the winner cannot be contacted by the promoter by 5pm on Monday 29 July 2019, it will be seen as forfeited and a new winner will be drawn.
  • The promoter is not liable if (for whatever reason) the winner cannot be contacted due to incorrect or details being recorded against the entry form. 
  • Any decisions made by the promoter in relation to the prize draw are final and no correspondence will be entered into.
  • The winner may be asked to present identification in order to collect the prize.
  • The promoter reserves the right to extend, change or terminate this prize draw competition at any time without notice.
  • If the competition prize becomes unavailable (for any reason) the promoter reserves the right to provide the winner with a substitute prize.
  • The promoter is not liable for any failure (for whatever reason) to record an entry into the prize draw.
  • The promotion is not open to employees of FF Group or the promoter’s associated companies, suppliers, agencies or printers involved with this promotion.
  • Entry into the prize draw is deemed as acceptance of these terms and conditions.
  • The promoter reserves the right to amend these terms and conditions at any time without notice.

Links Summer Event Offers

  • 20% off is valid on full price items only
  • The offer is valid at the following stores and dates only:
    • Links of London, Covent Garden, 18th July 2019, 5 - 7.30pm
    • Links of London, Brook Street, 25th July 2019, 5 – 7.30pm
  • The offer is not valid in any other Links of London full price stores, concessions, outlets or online at linksoflondon.com
  • 20% off can only be used once per transaction
  • Cannot be used against the purchase of gift vouchers, repairs and bracelet re-stringing
  • This offer cannot be used in conjunction with any other promotion, offer or discount
  • Cannot be exchanged for monetary value
  • The rules on returns and exchanges do not affect the consumers statutory rights
  • This offer is not open to employees of the FF Group
  • Links of London reserve the right to amend or foreclose this offer without prior notice in the event of unforeseen circumstances that make this unavoidable