Sweetie Stories

My Sweetie Story Of Friendship By Kelly Towart

Lifestyle blogger Kelly Towart shows us how she plans to celebrate International Friendship Day with her Friendship bracelets and best friends. Discover how she styles her bracelets, and share your own #mysweetiestory of friendship.

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My Sweetie Story By Tristan Dennington

Fashion blogger Tristan Dennington of The Polished Posy styles her favorite wedding guest looks with the Sweetie bracelet. Discover the meaning behind each of her charms, and share your own #mysweetiestory.

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Mother’s Day Sweetie Story by Chic at Every Age

Natalie Keinan, Samantha Stewart, Heather Anderson, and Cathy Williamson of Chic at Every Age share their Sweetie Stories for Mother’s Day. These four women prove that style is ageless and show how they each wear their timeless Sweetie bracelet.

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Inside Links of London

Ovals: Behind The Design

Explore a collection which serves up infinite styling opportunities, inspired by connection and strength in a bold femininity.

DISCOVER OVALS
The 2018 Ascot Collection

We are proud to present our second Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britain's most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colourful atmosphere of the race days.

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Behind The Scenes: Royal Ascot Collection 2018

Ever wondered how a Links of London campaign comes together? Go behind the scenes of our Royal Ascot 2018 shoot and discover where the design process begins.

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Style & Inspiration

Catching Up With Lizzy Hadfield

We caught up with Lizzy Hadfield of Shot From The Street to talk all things style and inspiration. She shares with us where she finds strength in her daily life, her favourite Ovals pieces and some wise words from a very important lady in her life.

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Styling Ovals Featuring Monikh

We've teamed up with Monikh Dale to share her tips on how to style our Ovals Collection. With a personal aesthetic that has her 70,000 followers swooning over the newest must-have pieces every day, we couldn't think of anyone better to share their sartorial knowledge.

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Emily's Style Edit

Take inspiration from one of the faces of our Ovals campaign, Emily Bador, and style your Links of London to perfection. Read on to see how Emily likes to style her favourite pieces from collections old and new.

BE INSPIRED

Gift Guides

Silver Shine

Make a style statement by coordinating your outfits with sterling silver jewellery. For a modern and edgy look, mix and match your silver pieces with a touch of rhodium.

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Golden Glow

Add a golden touch to your look by mixing and matching your favourite yellow gold jewellery. Create a modern look by contrasting classic yellow gold jewellery with cool-toned sterling silver pieces.

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Radiant Rose

Embrace the rose gold trend by layering blush-toned bracelets, necklaces, charms and more. With its neutral hue, rose gold jewellery pairs beautifully with other precious metal pieces to create a look that is uniquely yours.

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Jewellery Care & Materials

How Friendship Bracelets Are Made

Have you ever been curious how your favorite Friendship bracelet is made? Discover our video on how the Friendship collection is made with hand crafted details.

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Our Guide to Pearls

Tap into the epitome of elegance and style with our edit of lustrous pearl pieces. Adorning designs across our signature Effervescence, Keepsakes and watch collections, our pearl creations are sophisticated, flawless and eternally chic.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

DISCOVER OUR WATCHES