Links of London Stories

Sweetie Stories

My Sweetie Story Of Friendship By Kelly Towart

Lifestyle blogger Kelly Towart shows us how she plans to celebrate International Friendship Day with her Friendship bracelets and best friends. Discover how she styles her bracelets, and share your own #mysweetiestory of friendship.

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My Sweetie Story By Tristan Dennington

Fashion blogger Tristan Dennington of The Polished Posy styles her favorite wedding guest looks with the Sweetie bracelet. Discover the meaning behind each of her charms, and share your own #mysweetiestory.

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Mother’s Day Sweetie Story by Chic at Every Age

Natalie Keinan, Samantha Stewart, Heather Anderson, and Cathy Williamson of Chic at Every Age share their Sweetie Stories for Mother’s Day. These four women prove that style is ageless and show how they each wear their timeless Sweetie bracelet.

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Inside Links of London

William Farr Installation

London-based artist William Farr designed an installation for our Mayfair store window to mark the launch of the new Wildlife Charms collection. We asked him about the countryside and London influences on his work.

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What We Learned Designing Wildlife Charms

To bring realistic detail to our new Wildlife Charms, we researched the anatomy and habits of our muses, 12 animal and flower species native to the UK. This is what we discovered… read on to help choose the one that calls to you.

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International Friendship Day

To celebrate Friendship Day, we talked to Links CEO Annia Spiliopoulos and creative director Dominic Jones about their friendship – a personal bond that underpins their creative partnership.

Style & Inspiration

How To Style Your Wildlife Charms

Bring a sense of natural flair to your summer appearance with our new Wildlife Charms. They’re the sort of talking-point pieces that will spark conversations and prompt stories about summers past…

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8 Ways To Wear Pearls Now

Discover our tips on styling our Orbs collection.

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Wholehearted Stories : Liv Little

We caught up with 24-year-old Liv — who wears our new Links Wholehearted collection — to discuss the lack of good queer love stories, sustainability in fashion and the importance of reflection.

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Gift Guides

Silver Shine

Make a style statement by coordinating your outfits with sterling silver jewellery. For a modern and edgy look, mix and match your silver pieces with a touch of rhodium.

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Golden Glow

Add a golden touch to your look by mixing and matching your favourite yellow gold jewellery. Create a modern look by contrasting classic yellow gold jewellery with cool-toned sterling silver pieces.

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Radiant Rose

Rose gold has proven itself over the years as a trend that is here to stay. The pink hue complements a wide range of skin tones and pairs beautifully with other precious metal pieces to add contrast. Discover our gift guide to learn how to create a rose gold look that will be uniquely yours.

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Jewelry Care & Materials

How Friendship Bracelets Are Made

Have you ever been curious how your favorite Friendship bracelet is made? Discover our video on how the Friendship collection is made with hand crafted details.

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Our Guide to Pearls

Tap into the epitome of elegance and style with our edit of lustrous pearl pieces. Adorning designs across our signature Effervescence, Keepsakes and watch collections, our pearl creations are sophisticated, flawless and eternally chic.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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