Sweetie Stories

My Sweetie Story Of Friendship By Kelly Towart

Lifestyle blogger Kelly Towart shows us how she plans to celebrate International Friendship Day with her Friendship bracelets and best friends. Discover how she styles her bracelets, and share your own #mysweetiestory of friendship.

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My Sweetie Story By Tristan Dennington

Fashion blogger Tristan Dennington of The Polished Posy styles her favorite wedding guest looks with the Sweetie bracelet. Discover the meaning behind each of her charms, and share your own #mysweetiestory.

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Mother’s Day Sweetie Story by Chic at Every Age

Natalie Keinan, Samantha Stewart, Heather Anderson, and Cathy Williamson of Chic at Every Age share their Sweetie Stories for Mother’s Day. These four women prove that style is ageless and show how they each wear their timeless Sweetie bracelet.

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Inside Links of London

The 2018 Ascot Collection

We are proud to present our second Ascot & Royal Ascot Collection. Elegant, refined and inspired by one of Britains most anticipated sporting events, the bespoke selection of keepsakes capture the exciting and colorful atmosphere of the race days.

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Behind The Scenes: Royal Ascot Collection 2018

Ever wondered how a Links of London campaign comes together? Go behind the scenes of our Royal Ascot 2018 shoot and discover where the design process begins.

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Shine On With Splendour

Add everyday glamour to your style with jewelry inspired by the grandeur of Westminster Abbey. Each piece in the Splendour collection features a four-point star design, which is a recurrent motif in British gothic architecture.

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Style & Inspiration

Lunar New Year

Celebrate Lunar New Year, also known as the Spring Festival, in style with Links of London. Discover our iconic bracelets and festive charms, which symbolize happiness, good luck, and protection.

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Spell It Out With Alphabet Charms

Looking for a gift with a personal touch? Our selection of Sterling Silver, 18kt Yellow Gold Vermeil and Diamond Alphabet Charms make it easy to create a unique gift for that someone special.

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Valentine’s Day Gift Guide

Say “I Love You” just a little bit more this Valentine's Day with jewelry they can't stop dreaming of.

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Gift Guides

Silver Shine

Make a style statement by coordinating your outfits with sterling silver jewellery. For a modern and edgy look, mix and match your silver pieces with a touch of rhodium.

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Golden Glow

Add a golden touch to your look by mixing and matching your favourite yellow gold jewellery. Create a modern look by contrasting classic yellow gold jewellery with cool-toned sterling silver pieces.

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Radiant Rose

Rose gold has proven itself over the years as a trend that is here to stay. The pink hue complements a wide range of skin tones and pairs beautifully with other precious metal pieces to add contrast. Discover our gift guide to learn how to create a rose gold look that will be uniquely yours.

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Jewelry Care & Materials

How Friendship Bracelets Are Made

Have you ever been curious how your favorite Friendship bracelet is made? Discover our video on how the Friendship collection is made with hand crafted details.

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Our Guide to Pearls

Tap into the epitome of elegance and style with our edit of lustrous pearl pieces. Adorning designs across our signature Effervescence, Keepsakes and watch collections, our pearl creations are sophisticated, flawless and eternally chic.

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Our Guide to Watches

From sleek and sophisticated to cool and contemporary, our men’s and women’s watch collections exude statement-making style.

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