Iconic Craftsmanship

Discover the craftsmanship that goes into designing all of our iconic pieces. From the Sweetie collection to Friendship
bracelets, every piece from Links of London is handcrafted and inspired by the wit and spirit of London.

Iconic Craftsmanship

Discover the craftsmanship that goes into designing all of our iconic pieces. From the Sweetie collection to Friendship bracelets, every piece from Links of London is handcrafted and inspired by the wit and spirit of London.

  • The Making of Sweetie

    Launched in 2002, the Sweetie bracelet has become a Links of London icon. Reminiscent of the candy bracelets found in British sweet shops, the Sweetie bracelet features 80-100 precious metal rings that are hand-strung on an invisible elastic thread.

  • Sweetie Collection

    The Sweetie bracelet is available in three sizes and five materials—sterling silver, 18K yellow and rose gold vermeil, 18K rolled gold, and rhodium. Complete your look with necklaces, rings, and earrings, which all feature the signature Sweetie ring.

    SHOP THE SWEETIE COLLECTION

  • Sweetie Lifestyle

    Create the chapters of your story by adding personalized charms to the five split rings, which are included with every Sweetie bracelet. Further customize it with mixed metal rings or diamond rondelle beads to create a piece that is uniquely yours.

    DISCOVER THE ICONIC SWEETIE STORY

  • The Making of Sweetie

    Launched in 2002, the Sweetie bracelet has become a Links of London icon. Reminiscent of the candy bracelets found in British sweet shops, the Sweetie bracelet features 80-100 precious metal rings that are hand-strung on an invisible elastic thread.

  • Sweetie Collection

    The Sweetie bracelet is available in three sizes and five materials—sterling silver, 18K yellow and rose gold vermeil, 18K rolled gold, and rhodium. Complete your look with necklaces, rings, and earrings, which all feature the signature Sweetie ring.

    SHOP THE SWEETIE COLLECTION

  • Sweetie Lifestyle

    Create the chapters of your story by adding personalized charms to the five split rings, which are included with every Sweetie bracelet. Further customize it with mixed metal rings or diamond rondelle beads to create a piece that is uniquely yours.

    DISCOVER THE ICONIC SWEETIE STORY

  • The Gift of Friendship

    Originally introduced in 2006 to support a charity event, the Friendship bracelet has become a signature piece from Links of London. Inspired by the universal symbol of friendship, the hand-woven bracelets represent the everlasting bonds among friends.

  • Friendship Collection

    The Friendship bracelet is available in sterling silver, 18K yellow and rose gold vermeil. Mix and match the bracelets in your favorite color combinations to create the perfect layered look.

    SHOP THE FRIENDSHIP COLLECTION

  • Friendship Lifestyle

    Every Friendship bracelet is woven by hand and new designs are released every year. Engrave the adjustable toggle clasp with your best friend's initials or your own to symbolize the gift of your friendship.

    DISCOVER HOW FRIENDSHIP BRACELETS ARE MADE

  • The Gift of Friendship

    Originally introduced in 2006 to support a charity event, the Friendship bracelet has become a signature piece from Links of London. Inspired by the universal symbol of friendship, the hand-woven bracelets represent the everlasting bonds among friends.

  • Friendship Collection

    The Friendship bracelet is available in sterling silver, 18K yellow and rose gold vermeil. Mix and match the bracelets in your favorite color combinations to create the perfect layered look.

    SHOP THE FRIENDSHIP COLLECTION

  • Friendship Lifestyle

    Every Friendship bracelet is woven by hand and new designs are released every year. Engrave the adjustable toggle clasp with your best friend's initials or your own to symbolize the gift of your friendship.

    DISCOVER HOW FRIENDSHIP BRACELETS ARE MADE

  • The Story of Timeless

    Launched in 2015 to celebrate Links of London’s 25th anniversary, the Timeless collection has stood the test of time. Each piece in the collection features an iconic motif inspired by the face of London’s Big Ben.

  • Timeless Collection

    The Timeless collection is available in sterling silver, 18K yellow and rose gold vermeil. Go from day to night with statement necklaces, bracelets, rings, and more.

    SHOP THE TIMELESS COLLECTION

  • Timeless Lifestyle

    Transform your favorite memories into classic keepsakes with the choice to engrave the Timeless pieces with initials or a special date.

    DISCOVER THE TIMELESS CHOICE

  • The Story of Timeless
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    Launched in 2015 to celebrate Links of London’s 25th anniversary, the Timeless collection has stood the test of time. Each piece in the collection features an iconic motif inspired by the face of London’s Big Ben.

  • Timeless Collection

    The Timeless collection is available in sterling silver, 18K yellow and rose gold vermeil. Go from day to night with statement necklaces, bracelets, rings, and more.

    SHOP THE TIMELESS COLLECTION

  • Timeless Lifestyle

    Transform your favorite memories into classic keepsakes with the choice to engrave the Timeless pieces with initials or a special date.

    DISCOVER THE TIMELESS CHOICE